by David Brown | Oct 7, 2026 | Uncategorized, Advertising, Digital Marketing, Marketing
Most petrochemical and industrial contractors treat their safety record the way they treat their insurance certificate. It gets produced when a client asks for it, filed away in a prequalification packet and never thought about again until the next bid. The idea that...
by David Brown | Sep 30, 2026 | Marketing, Advertising, Digital Marketing
When a procurement manager at a refinery searches for an industrial contractor in your market, your Google Business profile is often the first thing they see. Most contractors have not touched theirs in years. Google Business is free. It takes a few hours to set up...
by David Brown | Sep 23, 2026 | Marketing, Trade Shows
Trade shows and industry conferences are one of the most expensive line items in an industrial contractor’s marketing budget. They are also one of the most mismanaged. The average industrial contractor spends thousands of dollars on booth space, travel,...
by David Brown | Sep 16, 2026 | Marketing
Video is not a consumer marketing channel that industrial companies are being asked to adopt. It is the highest-performing content format in B2B marketing by virtually every measurable dimension, and the industrial sector is one of the last holdouts in embracing it....
by David Brown | Sep 9, 2026 | Digital Marketing
Industrial procurement has changed. The decision to put a contractor on an approved vendor list, issue an RFQ or recommend a company to a plant manager now involves a phase of online research that most contractors are not thinking about or managing. Before a...
