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Trade show and conference marketing for industrial contractors: How to make your booth investment actually pay off

by David Brown | Sep 23, 2026 | Marketing, Trade Shows

Trade shows and industry conferences are one of the most expensive line items in an industrial contractor’s marketing budget. They are also one of the most mismanaged. The average industrial contractor spends thousands of dollars on booth space, travel,...

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BIC Alliance was founded in 1984 by Earl Heard. His mission for BIC still guides the organization today: To connect people in business and industry with one another for the betterment of all.

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