by David Brown | Sep 16, 2026 | Marketing
Video is not a consumer marketing channel that industrial companies are being asked to adopt. It is the highest-performing content format in B2B marketing by virtually every measurable dimension, and the industrial sector is one of the last holdouts in embracing it....
by David Brown | Sep 9, 2026 | Digital Marketing
Industrial procurement has changed. The decision to put a contractor on an approved vendor list, issue an RFQ or recommend a company to a plant manager now involves a phase of online research that most contractors are not thinking about or managing. Before a...
by David Brown | Sep 2, 2026 | Advertising, Uncategorized
Streaming TV advertising is not what it was three years ago. It’s no longer a channel reserved for brands selling consumer goods. It’s a media format that can now target specific professional audiences by industry, job title, company size and geography...
by David Brown | Aug 26, 2026 | Turnaround Season
The refining margins that drove elevated turnaround activity over the past two years have compressed. Crude prices have come down from their highs, and some operators who were running hard maintenance programs are now making different calculations about what gets...
by David Brown | Aug 19, 2026 | Digital Marketing, Websites
Before a procurement manager at a refinery calls you, she visits your website. Before a maintenance director puts your company on an approved vendor list, someone on his team looks you up. Before a turnaround coordinator recommends you internally, she checks whether...
