by David Brown | Oct 21, 2026 | Advertising, Digital Marketing, Marketing
Most Gulf Coast petrochemical and industrial contractors grew their businesses through referrals. Ask any established contractor where their best clients came from and the answer is almost always some variation of ‘someone we worked with before brought us...
by David Brown | Oct 14, 2026 | SEO (Search Engine Optimization), AI (Artificial Intelligence), Digital Marketing, Marketing
Search engine optimization has been the foundation of industrial contractor digital marketing for more than a decade. If a procurement manager searched for ‘turnaround scaffold contractors Houston’ or ‘Gulf Coast insulation contractor,’ your...
by David Brown | Oct 7, 2026 | Advertising, Digital Marketing, Marketing
Most petrochemical and industrial contractors treat their safety record the way they treat their insurance certificate. It gets produced when a client asks for it, filed away in a prequalification packet and never thought about again until the next bid. The idea that...
by David Brown | Sep 30, 2026 | Marketing, Advertising, Digital Marketing
When a procurement manager at a refinery searches for an industrial contractor in your market, your Google Business profile is often the first thing they see. Most contractors have not touched theirs in years. Google Business is free. It takes a few hours to set up...
by David Brown | Sep 9, 2026 | Digital Marketing
Industrial procurement has changed. The decision to put a contractor on an approved vendor list, issue an RFQ or recommend a company to a plant manager now involves a phase of online research that most contractors are not thinking about or managing. Before a...
by David Brown | Aug 19, 2026 | Digital Marketing, Websites
Before a procurement manager at a refinery calls you, she visits your website. Before a maintenance director puts your company on an approved vendor list, someone on his team looks you up. Before a turnaround coordinator recommends you internally, she checks whether...