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How to build a referral program that actually generates leads for Gulf Coast industrial contractors

by David Brown | Oct 21, 2026 | Advertising, Digital Marketing, Marketing

Most Gulf Coast petrochemical and industrial contractors grew their businesses through referrals. Ask any established contractor where their best clients came from and the answer is almost always some variation of ‘someone we worked with before brought us...

What Gulf Coast industrial contractors need to know about AI and search before the next budget conversation

by David Brown | Oct 14, 2026 | SEO (Search Engine Optimization), AI (Artificial Intelligence), Digital Marketing, Marketing

Search engine optimization has been the foundation of industrial contractor digital marketing for more than a decade. If a procurement manager searched for ‘turnaround scaffold contractors Houston’ or ‘Gulf Coast insulation contractor,’ your...

How industrial companies can use their safety record as a marketing asset

by David Brown | Oct 7, 2026 | Advertising, Digital Marketing, Marketing

Most petrochemical and industrial contractors treat their safety record the way they treat their insurance certificate. It gets produced when a client asks for it, filed away in a prequalification packet and never thought about again until the next bid. The idea that...

Google Business profile for industrial contractors: The free tool most companies are ignoring

by David Brown | Sep 30, 2026 | Marketing, Advertising, Digital Marketing

When a procurement manager at a refinery searches for an industrial contractor in your market, your Google Business profile is often the first thing they see. Most contractors have not touched theirs in years. Google Business is free. It takes a few hours to set up...

Reputation management for industrial contractors: What buyers find when they look you up

by David Brown | Sep 9, 2026 | Digital Marketing

Industrial procurement has changed. The decision to put a contractor on an approved vendor list, issue an RFQ or recommend a company to a plant manager now involves a phase of online research that most contractors are not thinking about or managing. Before a...

Why your website is losing you work you don’t know you’re missing

by David Brown | Aug 19, 2026 | Digital Marketing, Websites

Before a procurement manager at a refinery calls you, she visits your website. Before a maintenance director puts your company on an approved vendor list, someone on his team looks you up. Before a turnaround coordinator recommends you internally, she checks whether...
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BIC Alliance was founded in 1984 by Earl Heard. His mission for BIC still guides the organization today: To connect people in business and industry with one another for the betterment of all.

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