by David Brown | Aug 19, 2026 | Digital Marketing, Websites
Before a procurement manager at a refinery calls you, she visits your website. Before a maintenance director puts your company on an approved vendor list, someone on his team looks you up. Before a turnaround coordinator recommends you internally, she checks whether...
by David Brown | Aug 12, 2026 | Digital Marketing, Social Media
LinkedIn is the one platform where the industrial buyer is paying attention on purpose. Plant managers, procurement directors, maintenance managers, turnaround coordinators and HSE leads are not scrolling LinkedIn for entertainment. They are managing professional...
by andi | Jul 15, 2026 | Advertising, Digital Marketing, Marketing
Display advertising gets dismissed in industrial B2B circles more often than it deserves. The companies that tried it and walked away usually ran broad awareness campaigns with generic creative aimed at a general audience and got predictably underwhelming...
by andi | Jul 8, 2026 | Advertising, Budget, Digital Marketing, Marketing
Pay-per-click (PPC) advertising is one of the most misunderstood tools in industrial B2B marketing. Companies either overestimate what it can do, expecting it to generate leads the way it does for consumer e-commerce, or they dismiss it entirely as too expensive for a...
by andi | Jun 17, 2026 | Marketing, Advertising, Digital Marketing
The single most expensive mistake industrial service companies make in marketing is not a bad advertising decision or a poorly designed website. It’s starting over every two to three years. A company invests in a new website. Eighteen months later, a new sales...
by andi | Jun 10, 2026 | Advertising, Digital Marketing, Marketing, Marketing Calendar
The measurement problem in industrial marketing is real and not unique to small companies. Even sophisticated operations with dedicated marketing staff struggle to draw a clean line between marketing investment and revenue. The sales cycle is long. Multiple...
