BIC Marketing Blog
Industrial Marketing Tips
Reputation management for industrial contractors: What buyers find when they look you up
Industrial procurement has changed. The decision to put a contractor on...
Streaming TV advertising for industrial service companies: What it is and when it makes sense
Streaming TV advertising is not what it was three years ago. It's no...
Marketing during a turnaround slowdown: What industrial contractors should do when the work gets harder to find
The refining margins that drove elevated turnaround activity over the...
Why your website is losing you work you don’t know you’re missing
Before a procurement manager at a refinery calls you, she visits your...
LinkedIn marketing for industrial contractors: How to reach plant-level buyers where they actually spend their professional time
LinkedIn is the one platform where the industrial buyer is paying...
Display advertising and retargeting for industrial companies: How to make the strategy work
Display advertising gets dismissed in industrial B2B circles more often...
PPC advertising for industrial companies: How pay-per-click works and when it makes sense
Pay-per-click (PPC) advertising is one of the most misunderstood tools in...
Content marketing for industrial companies: What it actually means and how to make it work
Content marketing is one of those terms that means something very...
Email marketing for industrial companies
Email marketing for industrial companies: How to build a program...
The industrial marketing mistake that costs the most and gets made the most
The single most expensive mistake industrial service companies make in...