BIC Marketing Blog
Industrial Marketing Tips
Display advertising and retargeting for industrial companies: How to make the strategy work
Display advertising gets dismissed in industrial B2B circles more often...
PPC advertising for industrial companies: How pay-per-click works and when it makes sense
Pay-per-click (PPC) advertising is one of the most misunderstood tools in...
Content marketing for industrial companies: What it actually means and how to make it work
Content marketing is one of those terms that means something very...
Email marketing for industrial companies
Email marketing for industrial companies: How to build a program...
The industrial marketing mistake that costs the most and gets made the most
The single most expensive mistake industrial service companies make in...
How to know if your marketing is actually working
The measurement problem in industrial marketing is real and not unique to...
Why event marketing still works in industrial B2B (and how to make it work harder)
Trade shows and industry events have been declared dead on a roughly...
What most industrial companies get wrong about their target audience
When industrial service companies describe their ideal client, the answer...
How industrial companies should think about their marketing budget
Most industrial service companies treat marketing as a cost to be...
The reason your print advertising isn’t working the way it used to (and what to do about it)
Print advertising in trade publications still works. The maintenance...