BIC Marketing Blog
Industrial Marketing Tips
What generational change in Gulf Coast plant management means for how contractors market their services
The workforce that built the Gulf Coast petrochemical and refining market...
Marketing to engineers versus plant managers: Why Gulf Coast contractors need different messages for different buyers
Most Gulf Coast industrial contractors write one set of marketing...
How to build a referral program that actually generates leads for Gulf Coast industrial contractors
Most Gulf Coast petrochemical and industrial contractors grew their...
What Gulf Coast industrial contractors need to know about AI and search before the next budget conversation
Search engine optimization has been the foundation of industrial...
How industrial companies can use their safety record as a marketing asset
Most petrochemical and industrial contractors treat their safety record...
Google Business profile for industrial contractors: The free tool most companies are ignoring
When a procurement manager at a refinery searches for an industrial...
Trade show and conference marketing for industrial contractors: How to make your booth investment actually pay off
Trade shows and industry conferences are one of the most expensive line...
Video marketing for industrial contractors: Why it works and how to start without a production budget
Video is not a consumer marketing channel that industrial companies are...
Reputation management for industrial contractors: What buyers find when they look you up
Industrial procurement has changed. The decision to put a contractor on...
Streaming TV advertising for industrial service companies: What it is and when it makes sense
Streaming TV advertising is not what it was three years ago. It's no...