BIC Marketing Blog
Industrial Marketing Tips
The reason your print advertising isn’t working the way it used to (and what to do about it)
Print advertising in trade publications still works. The maintenance...
How turnaround season can affect your marketing calendar
What turnaround season actually means for your marketing calendar The...
Reprioritizing Industrial Marketing Budget Choices
Why most industrial marketing budgets are spent in the wrong order Most...
Digital advertising and SEO in the industrial sector are not the same problem
Marketing directors at industrial service companies often treat digital...
Why industrial contractors lose deals before the sales call even happens
You did the work. Your safety record is clean,...
Why industrial companies are getting social media wrong and what to fix first
A lot of industrial companies have a social media presence the same way a...
Your website and email list are your two most underused marketing assets
Most industrial service companies spend more time thinking about where to...