by David Brown | Oct 21, 2026 | Advertising, Digital Marketing, Marketing
Most Gulf Coast petrochemical and industrial contractors grew their businesses through referrals. Ask any established contractor where their best clients came from and the answer is almost always some variation of ‘someone we worked with before brought us...
by David Brown | Oct 7, 2026 | Advertising, Digital Marketing, Marketing
Most petrochemical and industrial contractors treat their safety record the way they treat their insurance certificate. It gets produced when a client asks for it, filed away in a prequalification packet and never thought about again until the next bid. The idea that...
by David Brown | Sep 30, 2026 | Marketing, Advertising, Digital Marketing
When a procurement manager at a refinery searches for an industrial contractor in your market, your Google Business profile is often the first thing they see. Most contractors have not touched theirs in years. Google Business is free. It takes a few hours to set up...
by David Brown | Sep 2, 2026 | Advertising, Uncategorized
Streaming TV advertising is not what it was three years ago. It’s no longer a channel reserved for brands selling consumer goods. It’s a media format that can now target specific professional audiences by industry, job title, company size and geography...
by andi | Jul 15, 2026 | Advertising, Digital Marketing, Marketing
Display advertising gets dismissed in industrial B2B circles more often than it deserves. The companies that tried it and walked away usually ran broad awareness campaigns with generic creative aimed at a general audience and got predictably underwhelming...
by andi | Jul 8, 2026 | Advertising, Budget, Digital Marketing, Marketing
Pay-per-click (PPC) advertising is one of the most misunderstood tools in industrial B2B marketing. Companies either overestimate what it can do, expecting it to generate leads the way it does for consumer e-commerce, or they dismiss it entirely as too expensive for a...
