by andi | May 13, 2026 | Advertising, Digital Marketing, Marketing
Print advertising in trade publications still works. The maintenance director reading BIC Magazine is a real person making real procurement decisions, and the companies that show up consistently in that publication build a kind of ambient credibility that purely...
by andi | Mar 19, 2026 | Advertising, Digital Marketing, Marketing, SEO (Search Engine Optimization)
Marketing directors at industrial service companies often treat digital advertising and search optimization as two sides of the same budget line. They aren’t. They solve different problems on different timelines, and conflating them tends to...
by andi | Feb 26, 2026 | Advertising, Digital Marketing, Email List, Marketing
Most industrial service companies spend more time thinking about where to advertise than they do about what happens to a prospect after that advertising works. The website they land on. The follow-up they receive. The experience that either confirms the ad was worth...
