by andi | Jul 1, 2026 | Marketing, Advertising
Content marketing is one of those terms that means something very specific in a consumer context and gets applied loosely to industrial B2B in ways that miss the point entirely. A food brand publishing recipe inspiration is content marketing. A refinery...
by andi | Jun 17, 2026 | Marketing, Advertising, Digital Marketing
The single most expensive mistake industrial service companies make in marketing is not a bad advertising decision or a poorly designed website. It’s starting over every two to three years. A company invests in a new website. Eighteen months later, a new sales...
by andi | Jun 10, 2026 | Advertising, Digital Marketing, Marketing, Marketing Calendar
The measurement problem in industrial marketing is real and not unique to small companies. Even sophisticated operations with dedicated marketing staff struggle to draw a clean line between marketing investment and revenue. The sales cycle is long. Multiple...
by andi | Jun 3, 2026 | Marketing, Advertising, Digital Marketing, Event Marketing
Trade shows and industry events have been declared dead on a roughly annual basis for the past decade. They keep not dying. In the Gulf Coast industrial sector, events remain one of the most reliable environments for qualified face-to-face interaction between service...
by andi | May 27, 2026 | Marketing, Advertising, Digital Marketing, Messaging
When industrial service companies describe their ideal client, the answer almost always sounds like this: refineries, petrochemical plants and chemical facilities across the Gulf Coast. That’s a market description. It’s not an audience. The distinction...
by andi | May 13, 2026 | Marketing, Advertising, Digital Marketing
Print advertising in trade publications still works. The maintenance director reading BIC Magazine is a real person making real procurement decisions, and the companies that show up consistently in that publication build a kind of ambient credibility that purely...
