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Why event marketing still works in industrial B2B (and how to make it work harder)

by andi | Jun 3, 2026 | Marketing, Advertising, Digital Marketing, Event Marketing

Trade shows and industry events have been declared dead on a roughly annual basis for the past decade. They keep not dying. In the Gulf Coast industrial sector, events remain one of the most reliable environments for qualified face-to-face interaction between service...

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BIC Alliance was founded in 1984 by Earl Heard. His mission for BIC still guides the organization today: To connect people in business and industry with one another for the betterment of all.

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