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Why industrial contractors lose deals before the sales call even happens 

by andi | Mar 12, 2026 | Uncategorized

You did the work. Your safety record is clean, your crews are certified and your equipment is ready to go. The phone just isn’t ringing. That gap between capability and pipeline rarely comes down to what a contractor can do. More...

Why industrial companies are getting social media wrong and what to fix first 

by andi | Mar 5, 2026 | Marketing, Digital Marketing, Social Media

A lot of industrial companies have a social media presence the same way a lot of people have a gym membership. It exists. It doesn’t do much.  The problem usually isn’t commitment. It’s approach. Companies...

Your website and email list are your two most underused marketing assets 

by andi | Feb 26, 2026 | Marketing, Advertising, Digital Marketing, Email List

Most industrial service companies spend more time thinking about where to advertise than they do about what happens to a prospect after that advertising works. The website they land on. The follow-up they receive. The experience that either confirms the ad was worth...
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BIC Alliance was founded in 1984 by Earl Heard. His mission for BIC still guides the organization today: To connect people in business and industry with one another for the betterment of all.

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