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Your website and email list are your two most underused marketing assetsĀ 

by andi | Feb 26, 2026 | Marketing, Advertising, Digital Marketing, Email List

Most industrial service companies spend more time thinking about where to advertise than they do about what happens to a prospect after that advertising works. The website they land on. The follow-up they receive. The experience that either confirms the ad was worth...
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BIC Alliance was founded in 1984 by Earl Heard. His mission for BIC still guides the organization today: To connect people in business and industry with one another for the betterment of all.

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