BIC Marketing Blog
Industrial Marketing Tips
Email marketing for industrial companies
Email marketing for industrial companies: How to build a program...
The industrial marketing mistake that costs the most and gets made the most
The single most expensive mistake industrial service companies make in...
How to know if your marketing is actually working
The measurement problem in industrial marketing is real and not unique to...
Why event marketing still works in industrial B2B (and how to make it work harder)
Trade shows and industry events have been declared dead on a roughly...
What most industrial companies get wrong about their target audience
When industrial service companies describe their ideal client, the answer...
How industrial companies should think about their marketing budget
Most industrial service companies treat marketing as a cost to be...
The reason your print advertising isn’t working the way it used to (and what to do about it)
Print advertising in trade publications still works. The maintenance...
How turnaround season can affect your marketing calendar
What turnaround season actually means for your marketing calendar The...
Reprioritizing Industrial Marketing Budget Choices
Why most industrial marketing budgets are spent in the wrong order Most...
Digital advertising and SEO in the industrial sector are not the same problem
Marketing directors at industrial service companies often treat digital...